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How pricing works

No mystery. Here is what drives your rate and how to compare fairly.

What drives your rate

  • Your age when you buy
  • Your health history and tobacco use
  • The coverage amount
  • The type of policy and, for term, the length
  • How each carrier rates your risk, which differs between carriers

How to compare fairly

  • Compare the same coverage amount, term and health class.
  • Ask whether the price is guaranteed or can change.
  • Ask about fees and whether paying monthly costs more than paying yearly.
  • Look at at least three carriers.

How we are paid

Insurance advisors are generally paid by the carrier through commission when a policy is issued, not billed to you separately. We will tell you how we are paid whenever you ask.

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